Figo Pet Insurance

2020-2023

Pet Insurance Disrupter Rebrands and Secures Gains 

Delivery:

Brand Positioning

Brand Identity

Brand Styleguide
Content Production
Website Redesign

Website Development

Leadership Buy-In Materials
Brand Book + Styleguide

Agency / Someoddpilot

Role

As Account Lead, I manage projects from inception through delivery, serve as the central point for integrated team collaboration, and connect the thread from brief to performance.

  • RFP response / new business, scope development, brief creation, client / team / financial management

  • Brand positioning development, brand identity development, website content strategy development, website UX development

  • Creative treatment development, pre-production management, estimate development, selects and post production management

  • Resource management, timeline development, status management, review and approval development, brand book print production management, accessible website development management

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