FootJoy Golf

2020-2023

Iconic Golf Brand Leads Category to Elevate Untapped Customer Market

Delivery:

Consumer Research (Quant + Qual)

Audience Segmentation

Brand Positioning
Creative Strategy
Campaign Creative Development
Content Production (Photo + Video)
Leadership Buy-In Materials
Pro/Talent Pitch Materials
Sales Conference Materials

Agency / Someoddpilot

Role

As Account Lead, I manage projects from inception through delivery, serve as the central point for integrated team collaboration, and connect the thread from brief to performance.

  • Partnering with client team on scope and brief creation, contracting, budget development, integrated team kickoff, successfully responsible for meeting business and project objectives

  • Consumer segmentation research and synthesis, audience positioning, content strategy, brand playbook development

  • Photo and video principles development, pre-production management, production estimate development, production budget management, line production, selects and post production management

  • Resource management, timeline development, status management, reviews and approvals.

Anthem

Footwear

Apparel

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