Whirlpool

2016 - 2018

Whirlpool Integrated Agency Team Moves Metal

Delivery:

Care Counts Campaign

CES Activation

Brand Strategy

Quarterly Campaigns + Reporting

Media Tactical Planning + Reporting

Agency / Digitas

As Account Lead, I was responsible for the day-to-day success of the Whirlpool Care Counts and CES programs, as well as quarterly product campaigns.

Integrated Team Management, Client Relationship Lead, Account Team / Project Lead, Talent Management
Media plan development, channel plan, campaign performance measurement and reporting
Project lead from scope through delivery for 2 Whirlpool CES Activations, trade and consumer facing, inclusive of on-ground content capture.

KitchenAid